Video mapping has been around for a while, but never fails to impress me as a fun medium that makes an impression. Samsung have just released a new clip, projecting onto a model’s face and torso, so I figured I’d show you a couple of my favourite video mapping ads.
Here’s Samsung’s offering:
Interactive projection that responded to the audience’s noise:
Toyota also used the technology to market their Auris Hybrid:
Hyundai have also used it to show off their Accent in Kuala Lumpur:
And PlayStation3 got amongst – no SFX, no post production, no cuts:
Problogger has released an infographic based on research from Noah Brier, Blueglass and Future Buzz that talks about how to viral content.
It’s a good graphic, but he’s obviously trying to viral a gfx which could better service the audience by just writing it out! Don’t get me wrong – his tactic is working – the graphic has just been featured on Mashable.
It reminds me of the chatroulette love song. For those of you who missed that out, video is below. In a nutshell, a Danish Masters student named Rune Iversen was researching what would make a video viral. He had a theory that you needed someone cute to front a video that evoked a strong emotion from the watcher. The video (below) he made to test his theory has had over 5.7 million views to date.
“Make something that gives people a story that they feel. Make people happy, make sure your content is good,” Rune says, adding that it must be genuine.
“Every bit of it is real,” he told reporters. “We were on Chatroulette and she came up randomly, after having filmed for about 10 minutes, and we had choreographed it meticulously and we just played the song for her.”
The chatroulette love song:
YouTube’s trends manager Kevin Alocca also has some great insights about why video virals. Speaking at a TED event, he said that the most popular clips often had unexpected or suprising content, were pushed by alpha influencers, and were easy for members of the public to contribute to and own.
Tips for helping content to go viral:
The content is worthy of being shared; It is funny, incredible, unbelievable, deeply emotional, makes us think. It evokes a strong reaction from us.
The content is easy to find; it’s on platforms we already use, or is shared with us by trusted sources
The content is easy to share; sharing buttons are attached, it is embeddable
The content works – the links aren’t broken, the video loads properly, it’s readable, images render nicely, pageload isn’t through the roof
I’m really enjoying this ad, newly released by the New Zealand Transport Authority. It’s a departure from their usual shock value ads – and other attempts into this territory have fallen flat (Google “mantrol” and “manis”) – but they seem to have struck it right with this one.
“Bro, Monique says you’re dumb”
“Puzzle time!”
“You know I can’t grab your ghost chips”
“I’ve been internalising a really complicated situation in my head”
Music is by Franklin Road Studios, especially for the ad. The main actor is Darcey-Ray Flavell (who you may recognise him from Boy). The agencies are Sweet Shop and Clemenger BBDO – you bloody legends.
UPDATE: There’s now a Ghost Chips song – it’s by The Cuzzies and here’s the official video:
Before you ask where you’ve seen that guy before, it’s Jermaine Leefe, who used to be a VJ on C4.
