This holiday, I went on a social media fast. No Twitter. No Facebook. I wasn’t allowing myself to see anything remotely work-related. I was having a Proper Break. Sounded good in theory, but I didn’t realise just how much I used Twitter to keep up with news, and find alternative...

Facebook pages. So easy, anyone could do it, right? Yes. But here’s the rub: There’s actually best practise for pages, and it seems like a lot of people don’t think about them. It’s as if the humans behind the business stop thinking like a Facebook user, and start...

Dan Zarrella of HubSpot has got some handy data about linksharing on Twitter. This is really important if you want to maximise click throughs. In a nutshell: Tweet later in the week Tweet later in the day Dont bombard your audience with links Put the link 25% of the way through the...

Twenty Eleven was a big year in Kiwiland: A year of huge highs, and gut-twisting lows. This was a year of elections, world cups, earthquakes, tornadoes, and even a Twitter baby. Calling these few the “best” tweets isn’t right; throughout the process of looking at the tweets...

Social networking platform Twitter has many uses – staying in touch with friends, catching breaking news live from the scene, networking with potential business contacts, finding feedback, help and general rubbernecking. But lately many high-profile users are abandoning the interface, and...