So many people and brands are now gaming for Facebook “engagement” that it’s ruining the platform for a lot of people. Luckily, not too many of my friends fall for this stuff, but plenty of people have friends who do, so here’s a selection of the more desperate attempts...

Facebook have recently released revised best practice documents. It gives us a glimpse into how they see the social space, as well as some good tips for both Facebook and general social media strategy. Ranging from tips to organisational structure to audience participation, Facebook have...

Although no two Facebook pages are the same, there are some similarities that appear across multiple pages. There are four main stages your page goes though, and once you identify the stage your page is in, you can use some standard tips and tricks to get it to the next level. Sometimes pages...