Facebook pages. So easy, anyone could do it, right? Yes. But here’s the rub: There’s actually best practise for pages, and it seems like a lot of people don’t think about them. It’s as if the humans behind the business stop thinking like a Facebook user, and start...

If there’s one thing that’s marked about New Zealand’s online activity, is the sheer dominance of Facebook over other platforms. Facebook’s estimated New Zealand reach today was “2,100,220 people who live in New Zealand”, according to Facebook. The data also...

Off the back of Jeremiah Owyang’s List of Corporate Social Strategists, here is one for New Zealand Corporate SoMe Managers. Embedded Kate Anderson E Business Manager, The Langham Auckland Twit | Goog Scotty Bartley Social Media Editor, BNZ Twit Phil Bilbrough Social Media Manager,...

They say there’s no such thing as true anonymity online, and I’m about to show you just how close that is to the truth. So let’s start with the basics. Google search Once you’ve run a Google search, you’ll have a starting point from which to work. Let’s hope there’s no privacy...

Mashable recently posted a block infographic released by Clearspring based on AddThis data, but I found it hard to read as it was so big and oddly spaced. I’ve recut the graphic slightly, but the data is all there. No infringement inteded! Here’s some sharing trends from the last...

I was faced with an interesting situation this afternoon: I had found a blog post where some work I had overseen was critiqued with a point of view that didn’t align with the goals we had, and made the project look bad. The project was, in reality, a big success. It’s an easy...

Facebook have released a best practice guide to Facebook marketing. It’s in-depth and useful, but also involved, so I thought I’d summerise for you. Here’s the key points. Facebook say there are five guiding principles to great social marketing: Build a strategy that is first and...

You may have noticed this lovely new site I have, thanks to Inkode SEO. I wasn’t planning on building a new site to fill with my writing – surely my existing blog, Twitter and various Tumblrs were enough – but when my name got Googlejacked, action was needed. Googlejacked? How did that...

There’s a lot of talk online about the strategy behind brands using social media outlets, but not a lot of leadership. In fact, many of the companies who are charging the earth for social strategy don’t seem to have that great of a strategy themselves – you know, the smoke...

I have always said using Facebook successfully is not about the size of your community – anyone can pay for Facebook ads and rent a crowd – but it is first and foremost about engaging your community and providing a platform for conversations. Facebook insights are a really valuable tool,...

Why do we judge the quality of a tweeter by the amount of people they have following them? And why do we pay so much attention to our follower numbers? It is such crap, and here’s five reasons why. 1. Follower numbers are easily faked. Here’s how easy: The follow/followback...

Facebook-based competitions are a big problem. I touched on this in an earlier blog, but I got a lot of messages from shocked FB users asking for more information… So here it is. You can only run a competition – which Facebook often calls a promotion – via a third-party...