As part of the 2013 BNZ Literary Awards, sponsor BNZ have come up with a novel way to promote the short story competition they’ve been running for a few years now. The competition, in which writers create tiny 150 word masterpieces, lends itself perfectly to social media platforms...

Those of you who regularly use Twitter (or Instagram, or Pinterest, etc) will be familiar with hashtags. For those who aren’t, a hashtag is a way of grouping similar tweets or photos – like a tag. When enough of them happen in a short amount of time, that tag starts to trend. Why...

So many people and brands are now gaming for Facebook “engagement” that it’s ruining the platform for a lot of people. Luckily, not too many of my friends fall for this stuff, but plenty of people have friends who do, so here’s a selection of the more desperate attempts...

Video mapping has been around for a while, but never fails to impress me as a fun medium that makes an impression. Samsung have just released a new clip, projecting onto a model’s face and torso, so I figured I’d show you a couple of my favourite video mapping ads. Here’s...

Problogger has released an infographic based on research from Noah Brier, Blueglass and Future Buzz that talks about how to viral content. It’s a good graphic, but he’s obviously trying to viral a gfx which could better service the audience by just writing it out! Don’t get...