Facebook page owners are starting to learn the real value of Facebook page insights – and it’s become even more important to know and understand your users now that Facebook’s new metrics are public. But there’s a little-known analytics package in Facebook called...

I have always said using Facebook successfully is not about the size of your community – anyone can pay for Facebook ads and rent a crowd – but it is first and foremost about engaging your community and providing a platform for conversations. Facebook insights are a really valuable tool,...