I’m really enjoying this ad, newly released by the New Zealand Transport Authority. It’s a departure from their usual shock value ads – and other attempts into this territory have fallen flat (Google “mantrol” and “manis”) – but they seem to have struck it right with this one.
“Bro, Monique says you’re dumb”
“Puzzle time!”
“You know I can’t grab your ghost chips”
“I’ve been internalising a really complicated situation in my head”
Music is by Franklin Road Studios, especially for the ad. The main actor is Darcey-Ray Flavell (who you may recognise him from Boy). The agencies are Sweet Shop and Clemenger BBDO – you bloody legends.
UPDATE: There’s now a Ghost Chips song – it’s by The Cuzzies and here’s the official video:
Before you ask where you’ve seen that guy before, it’s Jermaine Leefe, who used to be a VJ on C4.
I love this add too. It’s the only one I’ve seen in years that I think would actually resonate with people.
Very well done, whoever did it.
It even made motoring blog – Jalopnik!
http://jalopnik.com/5853536/drunk-driving-psa-proves-everyone-in-new-zealand-is-funnier-than-you
It was hard not to take the Mickey out of the mantrol ads!
I think the language and the tone of these ads will really catch a lot of people’s attention – and whilst there is a bit of humor in there, the message is clear. And it doesn’t hurt to take a bit of time to encourage kids to think for themselves and not be embarrassed at standing up to their mates.
It’s only a good ad if people stop getting pissed and drive afterwards….
Bro Monique says you’re dumb….oh aye..?? lol soo funny